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Katherine Plourde

Copywriter

  • Work
  • About

Hamilton Cardinals

The goal of these posters was to drive ticket sales for a local baseball team called the Hamilton Cardinals. Our focus was to draw attention to the idea that not only is it a local team, but that the players also live locally.

Bell's NFL Sunday Ticket

The ask was to create and email that encourages Bell customers to subscribe to NFL Sunday Ticket.

Blog Post Bell & SmartONE

Samsung Social Posts

Bell & SmartONE

Collateral for Bell and SmartONE developers to give to potential clients.

Samsung Bespoke Kitchen

The ask was to promote Samsung’s Bespoke Kitchen Appliances. The focus was on it’s customizability.

Samsung Valentine's Day

Valentine’s Day email for Samsung email subscribers.

HOPE Volleyball Tournament

This ask was to create an email that encourages JAM employees (known as JAMMERs) to participate in their annual Volley Ball Charity event.

Bell Internet

The ask was to acquire new pure fibre Internet customers and inform them of its incredible speeds through a direct mail piece.

Walk to End ALS

The ask was to encourage employees at JAM (known as JAMMERs) to talk part in their annual Walk to End ALS via email.

Crime Stoppers

In our research, we've discovered a surge of illegal activity posted online that never gets reported to the police. The idea was to report these posts to Crime Stoppers by encouraging users online to tag Crime Stoppers in these posts by using #Crimestoppersreport or stay anonymous by sending a direct message linking the post. These posters are the promotional pieces that would be used to announce this new feature.

Twitter

Most Twitter users who leave the site feel their voices get lost with all the others. The idea was to have a live in-person debate that uses the audience's tweets as points for their arguments, mimicking similar ones done online via Twitter.

Hamilton Cardinals

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Bell's NFL Sunday Ticket

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Blog Post Bell & SmartONE

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Samsung Social Posts

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Bell & SmartONE

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Samsung Bespoke Kitchen

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Samsung Valentine's Day

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HOPE Volleyball Tournament

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Bell Internet

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Walk to End ALS

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Crime Stoppers

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Twitter

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