Hamilton Cardinals Local Pride Posters
The Ask: Boost ticket sales for the Hamilton Cardinals baseball team.
The Idea: Highlight that the team is not just local, but made up of players who live in the community.
The Solution: A series of posters that emphasized hometown pride and personal connection, reminding fans they’re cheering for their own.

Samsung Sweethearts Villa
The Ask: Create an experiential campaign to showcase the Galaxy S25 Edge in a fun, engaging way.
The Idea: A romantic, Love Island inspired activation where guests explored the Galaxy S25 Edge and Galaxy AI through playful, love-themed rooms.
The Solution: An immersive experience that blended product demos with entertainment, driving social buzz and emotional connection to the device.

The ask was to create and email that encourages Bell customers to subscribe to NFL Sunday Ticket.

Crime Stoppers Social Reporting Campaign
The Ask: Help Crime Stoppers address the rise of illegal activity being shared online but not reported.
The Idea: Turn everyday users into anonymous reporters by encouraging them to tag posts with #Crimestoppersreport or send a direct message.
The Solution: A social-first campaign supported by bold promotional posters that introduced a simple, anonymous way to report crime directly from online platforms.

Collateral for Bell and SmartONE developers to give to potential clients.

Samsung Bespoke Kitchen Appliances
The Ask: Promote Samsung’s Bespoke Kitchen line with a focus on its customizable design.
The Idea: Highlight how the appliances can be tailored to fit any style, space, or personality.
The Solution: A campaign that treated the kitchen like a canvas, showing off bold colours, mix-and-match options, and the freedom to design a space that’s truly your own.

Clean & Clear Rain-Reveal Billboard
The Ask: Promote Clean & Clear’s acne treatment plans in a memorable way.
The Idea: Use weather-activated, guerilla-style marketing to show visible skin transformation.
The Solution: A two-stage billboard where rain washes away painted blemishes, revealing clear skin underneath. Bringing the product benefit to life in a simple, eye-catching moment.

Valentine’s Day email for Samsung email subscribers.

This ask was to create an email that encourages JAM employees (known as JAMMERs) to participate in their annual Volley Ball Charity event.

The ask was to encourage employees at JAM (known as JAMMERs) to talk part in their annual Walk to End ALS via email.