Samsung Sweethearts Villa was an experiential campaign designed to showcase the Galaxy S25 Edge in a fun, memorable way by inviting guests into a Love Island–inspired environment. Through a series of playful, romance-themed rooms, visitors explored the device’s features and Galaxy AI in an interactive, entertaining context. The result was an immersive brand experience that blended product discovery with storytelling, generating social buzz and fostering a stronger emotional connection between consumers and the device.
A selection of website and social content created to strengthen Samsung’s connection to Canada’s music community. Focused on bridging the brand with independent artists and fans through authentic storytelling, highlighting Canadian talent, and fostering a deeper cultural relationship through music.
Hamilton Cardinals Local Pride Posters
The Ask: Boost ticket sales for the Hamilton Cardinals baseball team.
The Idea: Highlight that the team is not just local, but made up of players who live in the community.
The Solution: A series of posters that emphasized hometown pride and personal connection, reminding fans they’re cheering for their own.
Valentine’s Day email for Samsung email subscribers.
The ask was to create and email that encourages Bell customers to subscribe to NFL Sunday Ticket.
Collateral for Bell and SmartONE developers to give to potential clients.
The ask was to acquire new pure fibre Internet customers and inform them of its incredible speeds through a direct mail piece.
Samsung Bespoke Kitchen Appliances
The Ask: Promote Samsung’s Bespoke Kitchen line with a focus on its customizable design.
The Idea: Highlight how the appliances can be tailored to fit any style, space, or personality.
The Solution: A campaign that treated the kitchen like a canvas, showing off bold colours, mix-and-match options, and the freedom to design a space that’s truly your own.
This ask was to create an email that encourages JAM employees (known as JAMMERs) to participate in their annual Volley Ball Charity event.
The ask was to encourage employees at JAM (known as JAMMERs) to talk part in their annual Walk to End ALS via email.
