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Print campaign for a local sports team, the Hamilton Cardinals.

The objective was to increase attendance at home games.

The key message in this campaign was to have a ‘major league experience with hometown feel.’

The problem: It’s difficult to choose which products are good for your skin type, and going to the dermatologist can be expensive.

Solution: C&C Derm. Revolutionary technology that tracks your treatment progress and determines which products to use.

Team: Kaelee Primeau & Katherine Plourde

Problem: How can we change Hamilton’s reputation while increasing the number of reports.

Solution: Have two campaigns promoting each. One to raise pride for Hamilton, another to add another method of reporting crimes.

Goldline Curling is a Curling equipment manufacturing company.

The problem: Curling isn’t typically perceived as an exciting or cool sport.

The solution: Partner up with SHED Brewing Co. to promote the company, while also changing the sports image.

The concept itself came from the tradition that out of politeness and pure good sportsmanship, that in curling the winning team pay for the losing teams beer after the game.

The Juno Awards are presented annually to Canadian musical artists and bands to acknowledge their artistic and technical achievements in all aspects of music.

In this campaign, our goal was to promote the Juno awards in a new and interactive way. We wanted Canadians to gain more interest in Canadian music, while promoting a healthier and cleaner way of living.

Problem: How can we encourage coffee lovers to switch to using a french press?

Solution: Show them how versatile and portable a french press can be.

French presses can make many different kinds of coffee, both cold and hot. It is also extremely portable, meaning you can use it on the go or off the grid.

Many Twitter users feel as though their tweets often go unheard, leaving them to delete their accounts. How can we show them through Twitter that everyone has a voice? Solution: Host a live debate in downtown Toronto.

How can McDonald’s help bring different cultures together? Did you know that McDonald’s menu is different in every country? Either by the way, it’s prepped or the combination of flavours an ingredients, food has a unique way of sharing experiences and cultures with others. By sharing a meal McDonald’s can encourage others to learn about different cultures and their unique connection to food.

Running with others proves for more accountability, support and pushes you to finish. But, what if you don’t always have someone to run with you? Brooks Silent Run app helps runners from around the world synch up and race each other.

Loop Habit Tracker is a mobile app that helps you create and maintain good habits, allowing you to achieve your long-term goals.

T-Shirts and logos designed for Burlington Drywall employees to wear. Burlington Drywall is a construction company that does work for clients all throughout the GTA.