Copywriter
Goldline Curling is a Curling equipment manufacturing company.
The problem: Curling isn’t typically perceived as an exciting or cool sport.
The solution: Partner up with SHED Brewing Co. to promote the company, while also changing the sports image.
The concept itself came from the tradition that out of politeness and pure good sportsmanship, that in curling the winning team pay for the losing teams beer after the game.