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Katherine Plourde

Copywriter

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  • About

Sweethearts Villa

Samsung Sweethearts Villa
The Ask: Create an experiential campaign to showcase the Galaxy S25 Edge in a fun, engaging way.
The Idea: A romantic, Love Island inspired activation where guests explored the Galaxy S25 Edge and Galaxy AI through playful, love-themed rooms.
The Solution: An immersive experience that blended product demos with entertainment, driving social buzz and emotional connection to the device.

Landing page for Sweethearts Villa on the official STACKT Market site
Official landing page for Sweethearts Villa on Samsung.com
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Teaser Video storyboard
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